Rosati & Associates, Inc.
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Public Affairs

Describing what we do for public affairs clients can most generally be summed up as "issues management services". In essence, those services include the development of a strategy to address a client's issue, identification of the various disciplines that need to be brought to bear on that issue, development of a plan, and management or implementation of that plan. Our firm is not a "public relations" company. In fact, public relations is just one of the many disciplines we choose from when working on behalf of a client.

 Depending on your issue or problem, the following are some disciplines we can use, in various combinations, to achieve successful outcomes on your behalf.
  1. Issues Strategy

    2. Our firm makes sure your responses, or proactive communication efforts, are not reactive, but part of a professional plan of action to put you and your issues in the best light, and in the best position to deal with antagonists.

  2. Planning/Implementation


  3. State Government Relations
    • Legislative
    • Regulatory
    We are part of an exclusive network of state lobbying and regulatory firms. These firms are, without a doubt, the best in the country.

  4. Grassroots Intervention


  5. Media Relations
    • Press Releases
    • Local Media List
    • State Media List
    • Special Contact List
    • Editorial/Media Briefings
    • Press Conferences
    • Feature Articles

  6. Coalition Building
    • Liaison with Protagonists and Antagonists

  7. Outreach - Briefings/Mediation/Involvement
    • Antagonists
    • Decision Makers
    • Stakeholders

  8. Direct Mail
    • Pieces to Local Residents
    • Information to Stakeholders
    • Data and Positions to Legislators

  9. Advertising
    • Art Work/Creative
    • Production
    • Media Analysis and Research
    • Media Purchases
    • Public Service Announcements (PSAs)
Rosati & Associates, Inc. has had extensive experience in the management of complicated issues for corporate and political clients for more than twelve years. In that time we have used the above mentioned disciplines in various combinations to reach successful outcomes for clients.